Sunday, December 25, 2011

Increase Adsense earnings - Trick # 1

There are plenty of sites that are wrong to put adsense for several reasons. One is the placement of ads.As you know, or should know how the adsense ads are not placed randomly. First of all there will be a part of the calculations to know that Google ads are in agreement with our website and then from these calculations will still do a number to assign to the Quality Score that will multiply by the CPC, the result is the rank that the announcement will have (x CPC = qualityScore AdRank).Google advertisers who prefer to pay less but have a higher QS to give more quality to those who are visiting the site, otherwise it was just who would pay more money in the first, would not give visitors the quality they seek.The announcement that will have more AdRank will announce that the first. Until now it all makes sense, right?Well, not all correctly interpreted what that means.In the next image we see three ads. The blue block ads is what's further up the page, which will be ads that contain the most AdRank across the page, then yellow and green. However, the ads that will pay more, as a rule, those who stay will be higher on the page.But that serves us well to put an ad up there? As those who place a banner next to logo? Most often used to lose money.
 
In the image we have a site that has 3 adsense blocks. A next to the logo and two within the article. As a rule, the visitor will not even look at the header pair, will look to the middle of the screen that is where two blocks within the article. This will make these two blocks have a much higher conversion than the header banner, right? In practice:Header Banner: CPC € 1.5 - € 5 clicks = 7.5Banner Article 1: 1 € CPC - 20 clicks = 20 €Banner Article 2: 0.5 € CPC - 20 clicks = 10 €Total: € 37.5This is what may be happening in many of your sites, now with the same values ​​but simply dropping the banner is in the header.What will happen is that ads will get more click's are those with the highest CPC, the result would be this example:Banner Article 1: 1.5 € CPC - 20 clicks = 30 €Banner Article 2: 1 € CPC - 20 clicks = 20 €Total: 50 €In the example are about 25% profit increase to erase the banner in the header.So what should I do now?-> Analyze your ads and see which is the block that is to have more clicks. This block should be first to get the highest possible CPC.-> If the difference between clicks of the ad blocks are identical, the principle will not serve anything to change anything. Try changing positions a few blocks.-> Test, test, test. Only then you will be able to take the best possible performance. It tests and before changing something on paper points out the positions and how much you're winning to be able to place the ads as they were if you want.

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